Privacy Policy

At HappyNumbers.com, we highly value your privacy and data protection rights. We acknowledge the significance of safeguarding the personal data we collect and process. This Privacy Policy aims to provide a clear understanding of the personal information we collect and how we use it.

In the Privacy Policy and the Terms of Service, the term “Happy Numbers” (“Company,” “we,” “us,” “our”) refers to all websites (including www.happynumbers.com, happynumbers.com/blog), applications, their features, and content we offer. The services we provide and the information collected are managed by Happy Numbers Inc., a company incorporated under the laws of the state of Delaware, located at 2261 Market Street STE 22178, San Francisco, CA 94114, USA.

By using HappyNumbers.com, you expressly consent to the practices and policies outlined in our Privacy policy. Please note that your use of our services is always subject to our Terms of Service which includes this Privacy Policy.

Date of issue of this Privacy Policy: 05/04/2017

Last updated: 10/23/2025

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1. Purpose and Scope

This Privacy Policy addresses our approach to processing your Personal Information. Personal Information includes information that can be used to distinguish or trace an individual’s identity directly or indirectly through linkages with other information.

This Privacy Policy applies to you if you interact with our websites, share your Personal Information with us voluntarily, or receive communications from us. At HappyNumbers.com, we only collect Personal Information we need to ensure that our website works smoothly and efficiently for you.

We collect your Personal Information when you create an account on our websites, subscribe to our newsletter, respond to our website surveys, receive product updates, send us an email, or otherwise contact us.

2. Personal Information We Collect

The sources of Personal Information we collect can be generally divided into three categories:

  • Personal Information you provide to us directly

  • Personal Information about you that we get from third parties, including public records, teachers, district or school officials

  • Information we collect using cookies

We collect your Personal Information when you create an account on our websites, subscribe to our newsletter, respond to our website surveys, receive product updates, send us an email, or otherwise contact us.

2.1 Categories of Personal Information

The Personal Information we process includes a child’s first/last name, the user’s (parent’s, teacher’s or school administrator’s) e-mail, the user’s (parent’s, teacher’s or school administrator’s) name, the child’s grade level, school, school address (or any other preferred mailing address for communications with school and teachers), the school administrator’s (or teacher’s, in rare cases) telephone number, username, password, data on students’ performance, and IP address.

District and school officials may provide a child’s first/last name, child’s grade level, teacher’s name, and e-mails, as well as the school, to monitor progress and identify students. Personal Information disclosed to us by districts and schools may be subject to additional regulation and protection measures set in the agreements signed with such districts and schools.

2.2 Accuracy of Personal Information and Account Names

Personal Information must be accurate and complete. Users are responsible for ensuring that all information provided to Happy Numbers is current, accurate, and truthful.

Regarding usernames and display names: If nicknames or fictitious names are used instead of legal names, they must:

  • Not contain offensive, discriminatory, or inappropriate language

  • Not impersonate another person

  • Not contain profanity, hate speech, or references to violence

  • Be appropriate for an educational environment

  • Not violate any third-party rights

We reserve the right to: require users to change usernames or display names that violate these guidelines, suspend or delete accounts that use inappropriate names, delete accounts where deliberately false information has been provided, and request identity verification if we suspect inaccurate information has been provided.

Parents, guardians, and school officials must ensure that children's accounts comply with these requirements.

2.3 Data Ownership and Use Limitations

We don't claim ownership over your data and won't exploit it for unrelated marketing endeavors. Additionally, we uphold strict guidelines regarding children's data, refraining from collecting additional Personal Information from them or using your data to market products to minors.

3. Automatic Information

We may automatically collect some information about you and your device when you use HappyNumbers.com, regardless of whether you created an account or are just browsing our websites. In this case, Happy Numbers will collect the information through technology such as cookies. The information may include your IP address, type of web browser software, operating system type, and data about your usage (login times, buttons you click on, pages you viewed, etc.). This information is necessary for the operation of the websites, and it also helps us customize your user experience and boost the functionality and user-friendliness of HappyNumbers.com.

4. Use of Cookies and Web Beacons

Like many other websites, HappyNumbers.com uses Cookies to collect information such as your IP address, type of web browser software, operating system type, and data about your usage (login times, buttons you click on, pages you viewed, etc.). When we do so, we process your personal information in compliance with our Privacy Policy.

Cookies are small data files transferred to your computer’s hard disk to remember information like logins and passwords. A cookie typically contains the name of the domain from which it originated, its "lifetime", and a value, usually a randomly generated unique number.

We use both necessary and functionality cookies for the purposes set out below.

Necessary cookies are essential to provide website services and enable core features. They help to authenticate users and prevent fraudulent use of user accounts. Without these cookies, the services you have requested might not be provided, and we only use these cookies to provide you with essential services.

Happy Numbers may use functionality cookies to enable certain features of HappyNumbers.com, speed up and improve user interaction, and remember your choices on our websites.

Please note that you can always choose not to receive a cookie file by enabling your web browser to reject cookies. To do so, you must access the settings menu in your browser’s menu bar and search for the term "cookies." Please note that rejecting or deleting cookies might affect certain functions of HappyNumbers.com or all functionality of the services.

Happy Numbers may also collect certain information using web beacons. Web beacons are electronic images that may be used on HappyNumbers.com or in our email communications with parents, teachers, and school officials. They tell us if an email has been opened and acted upon.

If you turn off cookies on your device, we may not be able to provide specific services and support.

5. How We Use Personal Information We Collect

We use the Personal Information for the following purposes:

  • To create and manage your account

  • To provide you with Services and information you requested

  • To respond to your requests

  • To personalize your experience and learning pathways

  • To provide support and improve customer service

  • To respond to your questions and comments

  • To send periodic emails with a summary of the activity in your account; if at any time you would like to unsubscribe from receiving any future emails, we provide you with detailed unsubscribe instructions at the bottom of each email

  • To market our products and services to you as described in Section 9

  • To improve our educational content and curriculum

  • To conduct research and analytics to enhance our services (using only de-identified or aggregated data)

  • To analyze student progress and generate performance reports for teachers and parents

  • To perform security measures and prevent fraud and any potentially prohibited or illegal activities

  • To enforce Terms of Service

  • To comply with legal obligations and protect rights under applicable laws, including protecting your rights and privacy

  • To send service announcements and updates about changes to our policies or services

  • To process payments and prevent payment fraud

6. How We Protect Personal Information

Happy Numbers Inc. maintains administrative, technical, and physical safeguards that equal industry best practices, including, but not necessarily limited to, disk encryption, file encryption, firewalls, and password protection. We use encryption technology to protect data in motion and at rest from unauthorized disclosure.

6.1. Administrative and Operational Safeguards we use to protect your Personal Information:

Minimizing the Use, Collection, and Retention of Personal Information: We store the minimum information required for the proper functioning of our services. We collect minimum information from single sign-on (SSO) systems such as ClassLink and Clever.

Anonymizing Information: We use a unique tool to prepare databases for test and development environments with complete anonymization of Personal Information. Developers and QA engineers cannot access real personal data throughout the development lifecycle.

Access Enforcement: All employees have personal auditable accounts in all our systems. We use Single Sign-On to grant access to all internal systems. Critical applications, such as the admin panel, have role-based access control for different access levels.

Separation of Duties: We adhere to the principle of minimizing access, which means that, for instance, a content manager can access the BI system with de-identified student problem-solving logs, but they do not have access to the admin panel with Personal Information.

Least Privilege: Our internal systems use a role-based access control model to grant each employee the minimum required access level.

Remote Access: All communication with our servers and systems is encrypted using battle-tested protocols, such as enforced HTTPS with TLS 1.2, SSH, and OpenVPN.

Auditable Events: We collect all change events in our SSO system and admin panel and store them in a database without making any modifications.

Protection of Information at Rest: We store our backups in AWS S3 using the pgBackRest tool with AES-256-CBC encryption. Furthermore, our application servers transparently encrypt Personal Information using a symmetric cipher before storing it in an encrypted database.

Data Backup and Recovery: We continuously back up all production PostgreSQL databases using the pgBackRest tool and retain data for 30 days, including four weekly full backups.

Change Management: Our infrastructure is entirely managed by Infrastructure as Code (IaaC) tools, including a custom in-house CLI tool, Terraform, and Ansible. This means that all the changes can be reviewed through standard development procedures and stored in GitHub.

Employee Training: All employees complete mandatory security and privacy training upon hire and annual refresher training. Employees with access to Personal Information complete additional FERPA and COPPA compliance training.

Vendor Security Assessment: We conduct security assessments of all subcontractors who process Personal Information, including security questionnaires and data processing agreements.

6.2. Password Guidelines

We strive to ensure that your experience with Happy Numbers is one of utmost security and confidence. Your Personal Information is kept safe with a strong password. To ensure no one unauthorized gets into your account or accesses your Personal Information, you should choose a strong password, be careful about who has access to your computer and browser, and always remember to sign off when you are done using your account.

6.3 What We Will Do in Case of a Data Breach

In the event that we become aware of an unauthorized disclosure or data breach:

The district, school officials, and teachers will be notified within 24 hours by email if the teacher account or any related student accounts are affected. The appropriate person in the school or school district who has purchased the valid school-wide or district-wide Happy Numbers access will be notified by phone. The notification will include the date of the breach, the types of information that were subject to the breach, a general description of what occurred, and steps we are taking to address the breach.

7. Disclosure of Information to Third Parties

We value and protect your Personal Information and your child's Personal Information. We do not sell, trade, rent, or otherwise transfer your Personal Information to unauthorized third parties.

7.1 Subcontractors and Service Providers

The subcontractors we may collaborate with to share Personal Information for specified purposes include:

Password Guidelines

URL

Purpose

Google Cloud

https://cloud.google.com/

Data storage (USA)

Amazon AWS

https://aws.amazon.com/

Web hosting (USA)

Clever SSO rostering

https://clever.com/

Student rostering (USA)

ClassLink SSO rostering

https://classlink.com/

Student rostering (USA)

Intercom

https://app.intercom.com/

Customer support (USA)

Stripe, Inc.

https://stripe.com/

Payment processing (USA)

Close.io

https://www.close.com/

Customer relationship management for sales (USA)

Mailchimp

https://mailchimp.com/

Email marketing and newsletters (USA)

Mandrill

https://mandrillapp.com/

Transactional email delivery (USA)

Password Guidelines

Google Cloud

URL

https://cloud.google.com/

Purpose

Data storage (USA)

Password Guidelines

Amazon AWS

URL

https://aws.amazon.com/

Purpose

Web hosting (USA)

Password Guidelines

Clever SSO rostering

URL

https://clever.com/

Purpose

Student rostering (USA)

Password Guidelines

ClassLink SSO rostering

URL

https://classlink.com/

Purpose

Student rostering (USA)

Password Guidelines

Intercom

URL

https://app.intercom.com/

Purpose

Customer support (USA)

Password Guidelines

Stripe, Inc.

URL

https://stripe.com/

Purpose

Payment processing (USA)

Password Guidelines

Close.io

URL

https://www.close.com/

Purpose

Customer relationship management for sales (USA)

Password Guidelines

Mailchimp

URL

https://mailchimp.com/

Purpose

Email marketing and newsletters (USA)

Password Guidelines

Mandrill

URL

https://mandrillapp.com/

Purpose

Transactional email delivery (USA)

7.2 Disclosure to Affiliates

To ensure the due course of business, we may disclose Personal Information to our affiliates. Such disclosure is strictly limited to facilitating internal operations, such as data processing, customer support, and improvement of our products and services. Rest assured, any such disclosure is subject to the same level of protection and confidentiality as outlined in this Privacy Policy. We do not authorize our affiliates to use your Personal Information for their own marketing purposes without your explicit consent.

7.3 Regulatory Compliance

At Happy Numbers Inc., we work with subcontractors to help ensure that all parties follow data protection regulations and standards, such as FERPA, COPPA, CCPA, New York Education Law §3012-c, and New York State Education Law §2-d. We carefully review our subcontractors' terms of service and privacy policies, and if necessary, we will also sign additional agreements and NDAs to make sure everyone is on the same page. Our goal is to maintain strong relationships and compliance with all relevant laws and regulations.

If you have any concerns regarding the privacy of your information and how our subcontractors handle it on our behalf, please feel free to contact Happy Numbers using the contact information provided at the bottom of this page. We will be happy to address any inquiries you may have.

7.4. Other Disclosures

In certain circumstances, we may need to share your Personal Information with third parties for the following reasons:

  • We have obtained your consent to share your Personal Information

  • To comply with applicable laws and legal requests if we are legally obliged to respond to subpoenas, court orders, or legal processes

  • If we believe, after careful consideration, that it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, emergencies with potential threats to the data security, violations of Happy Numbers' Terms of Service, or as otherwise regulated by law

7.5. Anonymized Data

We may generate aggregated, de-identified, or anonymized data from Personal Information by eradicating any information with personal identifiers that may lead to an individual being identified ("Anonymized Data").

Happy Numbers may use and share this data with trusted third parties to analyze trends, enhance services, and improve security measures against online threats like phishing and malware. Rest assured, we will always make sure that your identity remains protected when sharing this data.

7.6. Business Transfer

We may transfer or otherwise share your Personal Information in connection with due diligence, merger, acquisition, reorganization, or sale of assets. Your consent to this Privacy Policy, followed by your submission of Personal Information, represents your explicit agreement to the transfer.

8. Your Rights

You have the right to inspect and review your Personal Information, request that your Personal Information be corrected, and file a complaint. If you wish to exercise any of these rights, don't hesitate to contact us using the information at the bottom of the page.

8.1 Verification Process

Please note that to fulfill your request, we may need to obtain further information and documentation, including Personal Information, to confirm your identity and handle your request accordingly. Any additional information provided will be securely stored for legal purposes, specifically as evidence of the individual who submitted the request.

8.2 Access and Correction Rights

You may review, correct, update, or change your Personal Information anytime by accessing your Happy Numbers.com account settings. You can also contact your school or district administrator (for student accounts), email us at support@happynumbers.com, or call us at +1-800-815-1574 if you wish to update your data or have any questions about our privacy practices and your rights.

8.3 Deletion Rights and Account Termination

When Accounts May Be Deleted:

We may suspend or delete accounts under the following circumstances:

  • Upon request by the account holder, parent/guardian, or authorized school official, we will delete any Personal Information within 7 business days from our website and within 30 days from our trusted third parties

  • For violation of our Terms of Service, including use of inappropriate usernames or providing false information

  • For prolonged inactivity (accounts inactive for at least one (1) school year)

  • If we discover the account was created without proper parental/guardian consent

  • For security reasons, such as a compromised account

  • Upon termination of a school or district's subscription or contract termination

Deletion Process:

If you would like us to delete your account and your Personal Information from our system, please contact us using the information at the bottom of this page. Upon receiving a valid deletion request, we will:

  • Immediately disable account access

  • Delete Personal Information from our active systems within seven (7) business days

  • Delete Personal Information from backups and third-party systems within 30 days

  • Send confirmation of deletion to the requester

  • Retain only minimal information required for legal compliance (such as records of the deletion request itself, transaction records for tax purposes, and records necessary to comply with FERPA requirements)

Exception: We may retain Personal Information if we have a legal obligation to retain the record, if retention is necessary to resolve disputes or enforce our agreements, or if required by a school or district agreement.

8.4 Data Retention

During Active Use: We store your Personal Information as long as it is necessary to provide the Services. Personal Information linked to your account will be retained until you decide to delete your account or until we no longer require the data to offer our Services.

After Service Termination: As soon as the Services are no longer in use by the district or school:

  • Default deletion: We will delete all Personal Information, including the backups we and our trusted third parties hold, within 60 days after June 30th of the current calendar year

  • Upon request: We will delete any Personal Information within seven (7) business days from our website and within 30 days from our trusted third parties

Data Portability: Upon request by the school or district, we can transfer any children's Personal Information to the school, district, or their designated third party.

9. Marketing and Advertising

9.1 Our Marketing Practices

Happy Numbers is committed to responsible and transparent marketing practices, particularly given our work with children and educational institutions.

We market our services exclusively to teachers, school administrators, parents, and school districts through professional development events, educational conferences, email campaigns, social media advertising (Facebook, Instagram, TikTok), search engine marketing (Google Ads), direct sales outreach including outbound calls to schools and districts (Sales Development Representatives may contact publicly available school and district contacts), display advertising on educational and parenting websites, content marketing through our blog, conference participation, educational webinars and workshops, and partnership programs with schools and educational organizations. We NEVER market directly to children under 18 years of age.

9.2 What We Advertise

Our marketing communications may include information about our educational programs and curriculum offerings, updates to features and new learning content, success stories and case studies (with permission and anonymized data), professional development opportunities for educators, pricing information and subscription offers, educational tips and best practices, and free trial opportunities.

For marketing purposes, we may use contact information you've provided (with consent), aggregated de-identified usage data to improve our marketing messages, demographic information to target appropriate audiences, and website analytics to understand how visitors interact with our marketing content.

We do NOT use student Personal Information for marketing purposes, student performance data for marketing or advertising, or any Personal Information from children for targeted advertising.

9.3 Opt-Out Rights

You can opt out of marketing communications at any time by clicking the "unsubscribe" link at the bottom of any marketing email, adjusting your communication preferences in your account settings, contacting us at support@happynumbers.com, or calling us at +1- 800-815-1574. Please note that even if you opt out of marketing communications, you will still receive transactional emails (account creation, password resets), service announcements and critical updates, legally required communications, and billing and subscription notifications.

9.4 Third-Party Marketing

We do not sell or rent your Personal Information to third parties for their marketing purposes. We do not allow third-party advertising on our educational platform or student-facing interfaces.

10. Links to Other Sites

If any section of Happy Numbers contains links to external websites, please note that these websites are not subject to our Privacy Policy. Should you decide to click on a link leading to a third-party website, you will be redirected to that particular website. It is essential to understand that we do not have authority over these third-party websites. We advise you to review their privacy statements to gain a better understanding of their practices regarding the collection, usage, and disclosure of Personal Information.

11. Our Policy Towards Minors

This notice is provided to inform parents, guardians, and educators about our compliance with the Children's Online Privacy Protection Act (COPPA) and the Family Educational Rights and Privacy Act (FERPA). It's our top priority to protect the privacy of children who visit our website. Plus, we are proud to say that we've been awarded the iKeepSafe California Student Privacy Badge for our commitment to protecting your children's privacy.

We truly value the protection of children's Personal Information. We do not knowingly collect any personally identifiable information from children under the age of 13 without obtaining verifiable consent from their parents or guardians. If we discover that we have collected Personal Information from a child without parental consent, we will promptly delete the information.

We assure you that we value the privacy of student records and will not use any personally identifiable information for targeted advertising purposes. Furthermore, we will strictly adhere to our Privacy Policy and Terms of Service, using the student record information solely for necessary or explicitly authorized purposes.

11.1 Parental Consent:

Before children can provide any Personal Information on our website, we require verifiable consent from their parents or guardians. We notify and get consent from parents/guardians to collect and use children's data. We follow the necessary steps to confirm parental consent to set up full accounts. If an organization, school, or district obtains the license to use Services, alternate verification methods may be used, or the school or district may grant consent.

11.2 Parental Rights:

Parents or guardians have the right to review, correct, delete, receive a copy or refuse further collection or use of their child's Personal Information. They can also request access to any Personal Information we have collected about their child and have it deleted from our records. To exercise these rights, please get in touch with us using the information provided at the end of this Privacy Policy.

12. CCPA Notice

This CCPA Notice for Data Privacy Policy ("Notice") is provided by Happy Numbers Inc. ("we," "us," or "our") to inform you about the collection, use, and disclosure of personal information as required by the California Consumer Privacy Act ("CCPA"). This Notice is intended for individuals residing in California who utilize our website applications or engage in our offered activities.

12.1. Personal Information We Collect:

In the last 12 months, we collected the following categories of Personal Information from our users (as described in Section 2 of our Privacy Policy):

  • Identifiers (such as the child’s first/last name, the user’s (parent’s, teacher’s, school administrator’s) e-mail, the user’s (parent’s or teacher’s, the child’s grade level, school, school address, username, password), school administrator’s (or teacher’s, in rare cases) telephone number

  • Internet or other electronic network activity information (such as browsing history, IP address)

  • Inferences drawn from personal information (such as user preferences)

  • Inferences drawn from personal information (such as user preferences)

  • Education information regarding the child’s grade level

  • Data on students’ performance

12.2. Purpose of Collection:

In the last 12 months, we used the Personal Information we collected for the purposes described in Section 5 of our Privacy Policy

12.3. Disclosure of Personal Information:

In the last 12 months, we disclosed the personal information we collected to the recipients in the way described in Section 7 of our Privacy Policy.

12.4. Your CCPA Rights:

As a California resident, you have the following rights under the CCPA:

  • Right to know: You have the right to request information about Personal Information we may collect, use, and disclose;

  • Right to delete: You have the right to request the deletion of your Personal Information;

  • Right to opt-out: You have the right to opt out of the sale of your Personal Information. We do not sell personal data of California residents under 18 years old without their opt-in authorization or their parent/guardian's authorization. Opted-in residents can opt out of future sales at any time;

  • Right to non-discrimination: We will not discriminate against you for exercising your CCPA rights.

12.5. FERPA and COPPA Compliance:

In addition to CCPA, we comply with the Family Educational Rights and Privacy Act (FERPA) and the Children's Online Privacy Protection Act (COPPA). We take appropriate measures to protect the privacy and security of personal information collected from children under the age of 13 by COPPA requirements. For educational records protected under FERPA, we ensure compliance with the applicable regulations.

We do NOT sell Personal Information. We have not sold personal information in the last 12 months and do not sell personal information of minors under 18 years of age.

We do NOT share Personal Information for cross-context behavioral advertising purposes.

12.6. Contact Us:

If you have any questions or concerns regarding our data privacy practices or wish to exercise your CCPA rights, please get in touch with us at:

Happy Numbers Inc.,
2261 Market Street STE 22178
San Francisco, CA 94114
USA
support@happynumbers.com
Phone: +1-800-815-1574
Fax: +1-650-618-8611

Please note that we may require certain information to verify your identity before processing your requests.

We reserve the right to update or modify this CCPA Notice for Data Privacy Policy at any time. Any changes will be posted on our website with the updated effective date.

13. Changes to the Privacy Policy

This Policy may undergo amendments periodically to reflect changes in our practices, services, legal requirements, or for other operational reasons. If any modifications are made to Privacy Policy, we will take the following actions:

  • We will update Privacy Policy issue date and place an updated version on this page.

  • We will also place an announcement on happynumbers.com for 2 weeks starting from the date of Privacy Policy update.

If the changes to Privacy Policy involve the collection of new or additional data, if they reduce the previously mentioned protections regarding student data privacy, or if any other material change in the collection, use, or disclosure practices occurs, we will inform the appropriate person in the school or school district who has purchased valid school-wide or district-wide Happy Numbers access in advance.

14. Jurisdiction and Applicable Law

This Policy and all matters arising out of or related to this Policy shall be governed by the substantive laws of the State of California, USA.

14.1 Dispute Resolution

For Consumer Users: Before initiating any legal proceeding, we encourage you to contact us to attempt to resolve any disputes informally.

For School and District Agreements: Dispute resolution procedures may be governed by separate agreements between Happy Numbers and educational institutions.

14.2 Class Action Waiver

To the extent permitted by applicable law, you agree that any dispute resolution proceedings will be conducted on an individual basis and not in a class, consolidated, or representative action.

Exception: This class action waiver does not apply where prohibited by law or for claims that cannot be waived under consumer protection laws.

15. Contact Us

If you have any questions or suggestions about this Privacy Policy or your Personal Information, we kindly request that you contact us using the information provided below:

Happy Numbers Inc.,
2261 Market Street STE 22178
San Francisco, CA 94114
USA
support@happynumbers.com
Phone: +1-800-815-1574
Fax: +1-650-618-8611